NafisaLeeds United have confirmed another significant off-field boost ahead of their return to the Premier League after announcing a new official partnership for the 2026/27 campaign.
The Whites revealed that North Defence has expanded its commitment to the club by becoming an Official Defence Partner after previously serving as a bronze partner. The agreement will see the Yorkshire-based company enjoy increased visibility at Elland Road throughout the upcoming season.
As part of the new partnership, North Defence branding will feature prominently around the stadium on matchdays, including on the big screen and LED advertising boards, giving the company a strong presence in front of supporters during Premier League fixtures.
North Defence founder and chief executive Oliver North expressed his delight after strengthening the relationship with his boyhood club.
“It’s a genuine pleasure to partner with the club that I’ve cheered on at Elland Road since the mid-90s. Many of our team of tradespeople, engineers and office workers have also been supporting Leeds through the highs and lows of the past three decades, so it’s personal to many of us.
“Under Leeds’ ownership, it is clear to see their ambition and desire to partner with global brands whilst honouring and supporting local companies that act as the backbone of Yorkshire. Many businesses in this region – particularly in manufacturing – work hard to operate in a league of their own, particularly when it comes to quality, agility and job creation.
“The partnership is therefore a perfect one, and we look forward to marching on together into the new season.”
Leeds United’s Partnerships Director Phil Hardman also welcomed the expanded agreement, highlighting the shared values between the club and its newest official partner.
“We are excited to welcome North Defence on board as an Official Partner for the upcoming 2026/27 Premier League campaign. Their motto is ‘mission ready’, which I think can be said for both brands as we prepare for the start of the season.
“They have a real understanding of operational challenges which shapes everything they produce, whilst also creating the best work environment possible to drive success. Their foundations are rooted in integrity and a strong work ethic, which aligns closely with Leeds United.
“It will be great to continue strengthening our relationship with everyone at North Defence, and we look forward to supporting them and helping them to build their brand where possible over the next year.”
The announcement comes as Leeds continue preparations for life back in the Premier League under Daniel Farke, with the club strengthening both on and off the pitch ahead of what they hope will be a successful return to the top flight.
Alongside new signings arriving at Elland Road, Leeds are also continuing to attract commercial investment, reinforcing the growing confidence surrounding the club’s ambitious long-term project.
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