NafisaLeeds United have unveiled a major new commercial partnership ahead of their return to the Premier League, with KChat becoming the club’s Official Sleeve Partner for the 2026/27 season.
The agreement will see the encrypted messaging and community platform appear on Leeds’ shirt sleeve throughout the upcoming campaign, marking another significant development for the club both on and off the pitch.
However, supporters will not have to wait long to see the new partnership in action.
KChat will make its debut on the Leeds shirt when Daniel Farke’s side begin their Premier League campaign away to Nottingham Forest at the City Ground on Saturday, August 22.
The company’s first appearance at Elland Road will then come one week later, when Leeds welcome Brentford for their first home league fixture of the season on Sunday, August 30.
The partnership is expected to run throughout the 2026/27 campaign and beyond, with Leeds confirming that additional initiatives aimed at supporters will be announced as the season progresses.
The two organisations say the relationship is built around a shared belief in the importance of genuine connection and strong communities.
For Leeds, that means connecting supporters not only inside the stadium but also through online communities and with fans around the world.
KChat, meanwhile, is positioning itself as a next-generation messaging platform built around private conversations and community interaction.
The partnership represents a first for the company as it prepares for its upcoming public launch, with the organisation now joining forces with one of English football’s most recognisable clubs.
Jocelyn Austria, General Manager at KChat, said the agreement represented an important milestone for the company.
“This partnership is an important milestone for KChat, as we prepare for our public launch and we are proud to take this journey with one of English football’s most historic clubs.
“Leeds United’s fans represent exactly what inspires our platform – people connected through a shared passion, meaningful conversation and a strong sense of community.”
Leeds’ Partnerships Director Phil Hardman also welcomed the agreement, highlighting the shared values between the club and its new commercial partner.
“We are really pleased to welcome KChat as our Official Sleeve Partner for the 2026/27 campaign. As the club continues to grow both on and off the pitch, we are proud to partner with an innovative technology company that shares our commitment in bringing people together.
“We look forward to creating exciting experiences for our supporters in the seasons ahead.”
The announcement comes at an exciting time for Leeds, with the club preparing for their first Premier League campaign after securing promotion and continuing to strengthen their squad under Farke.
With the new season now just around the corner, supporters will soon see the KChat branding take its place on the Leeds shirt for the first time as the Whites begin another chapter back in the top flight.
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