The response to Celtic’s new goalkeeper kit has been somewhat muted so far, and the way the launch has been managed likely plays into that as much as the design itself.
The bright yellow look is already splitting opinion online. Some supporters appreciate the retro anniversary crest and cleaner badge finish, while others feel the overall template comes across as too standard for a landmark Lisbon Lions season.
What is more noticeable, though, is how quietly the goalkeeper range has been introduced.
With so much promotion and anticipation around the main home shirt unveiling, it is interesting that the goalkeeper kit has arrived with very little attention around it at all.
The club have released the full range for pre-order, including the short sleeve goalkeeper shirt at £75, the long sleeve version at £80, junior goalkeeper shirts at £65, goalkeeper shorts priced at £38 for adults and £30 for juniors, plus socks at £20 and £16.
That comes at a time when the “Not Another Penny” campaign from the Celtic Fans Collective is still ongoing.
It is difficult to overlook the timing there.
The campaign has already urged supporters to refrain from spending money on merchandise and official club products, and that naturally shifts the mood around any new kit launch.
Instead of the conversation being fully centred on the design, the Lisbon anniversary theme, and the nostalgia attached to it, there is now another layer involving frustration toward those in charge of the club.
That likely explains why the release feels quieter than expected for a 60th anniversary range.
Normally a Lisbon-inspired kit would dominate supporter discussion for days. This one feels split between opinions on the strip itself and broader discontent off the pitch.
The goalkeeper kit almost captures that perfectly.
The retro badge is clearly intended to mark one of the greatest moments in Celtic’s history, but a section of supporters are looking beyond the shirt altogether and focusing on the direction of the club.