Leicester City have finally resolved one of the biggest off-field sagas hanging over the club — the shirt sponsor mystery. Acting chief executive Aiyawatt ‘Top’ Srivaddhanaprabha has confirmed that crypto casino BC Game has been reinstated as the Foxes’ official front-of-shirt sponsor, despite a storm of controversy surrounding the deal.
The move comes after months of confusion and uncertainty. Leicester initially signed a two-year partnership worth over £31 million with BC Game last summer, a deal that was seen as a bold financial boost following their relegation from the Premier League.
However, the agreement quickly ran into turbulence when BC Game was declared bankrupt by a court in Curacao, where its gambling licence had been registered.
Since that legal ruling, BC Game has virtually disappeared from the UK market, no longer appearing to operate under a valid licence — raising eyebrows across both the football and regulatory worlds. For months, Leicester City had been forced to play without a confirmed primary shirt sponsor as legal discussions and background negotiations continued behind closed doors.
The Foxes, now back in the Championship and fighting to regain their top-flight status, finally debuted the BC Game logo on their shirts during Saturday evening’s fixture — marking the official return of the partnership.
The announcement has divided the fanbase: some supporters view it as a necessary financial step to stabilise the club’s commercial revenue, while others see it as a risky association with a company that has struggled to maintain credibility.
While many clubs across England have leaned heavily on gambling and crypto partnerships for financial backing, Leicester’s timing has drawn particular attention.
The Premier League has already confirmed that from the start of next season, gambling companies will be banned from appearing on the fronts of club shirts — meaning Leicester’s deal could be one of the last of its kind in English football.
Club insiders believe Top Srivaddhanaprabha’s decision to press ahead with the BC Game deal is a pragmatic one. The partnership is expected to deliver a short-term financial injection crucial for supporting player wages, youth development, and upcoming stadium expansion plans. But given BC Game’s recent troubles, it’s a move that certainly comes with risk.
For now, the deal stands — but the situation remains fluid. With regulators keeping a close eye on the crypto-gambling landscape, Leicester City could yet face more twists off the pitch than on it. Fans can only hope this latest development helps steady the ship, rather than steer it into another storm.