NafisaLeeds United have strengthened their commercial portfolio ahead of the new Premier League season after confirming a new partnership with Yorkshire-based business Al-Murad Tiles.
The Whites have announced that Al-Murad Tiles has become an Official Club Partner for the 2026/27 season, building on the relationship between the two organisations.
The agreement represents a step up from Al-Murad’s previous status as a Gold Business Club Partner during the 2025/26 campaign.
For Leeds, the partnership provides another strong connection between the football club and an established Yorkshire business, while Al-Murad will benefit from increased visibility around Elland Road throughout the upcoming Premier League season.
Leeds United continue relationship with Al-Murad Tiles
The partnership is particularly significant because of the shared Yorkshire connection between the two organisations.
Al-Murad Tiles began as a family-run business and has grown over more than four decades into one of the UK’s largest independent tile and flooring retailers.
The company now operates a nationwide network of stores while continuing to maintain its Yorkshire roots.
As part of the agreement, supporters will see Al-Murad branding around Elland Road, including on the stadium’s LED advertising boards during home matches.
That will give the company increased exposure during Premier League matchdays as Leeds prepare for another season in the top flight.
Leeds United Partnerships Director Phil Hardman welcomed the continuation of the relationship.
“We are delighted to see Al-Murad Tiles become an Official Partner for the Club for the new season, and we can’t wait to continue the partnership with them working alongside the great team at Al-Murad.”
Hardman also highlighted the similarities between the two organisations, pointing towards their strong connections with the local community and their ambitions for the future.
Al-Murad Tiles proud to partner with Leeds
The new agreement has also been welcomed by Al-Murad Tiles, with director Ismail Murad describing the partnership as a proud moment for the business.
Murad highlighted the similarities between Al-Murad and Leeds, particularly their strong community connections and the passion surrounding the football club.
“The opportunity to build on our relationship with the club over the next year is really exciting,” Murad said, adding that the company is looking forward to seeing its branding around Elland Road on matchdays.
The partnership therefore goes beyond simply placing a company’s branding inside a football stadium.
It gives Al-Murad the opportunity to connect with Leeds’ large supporter base while continuing to build its profile nationally.
Another commercial boost for Leeds United
The announcement is another indication of Leeds continuing to develop their commercial operation following their return to the Premier League.
The club already has a growing network of commercial relationships, while the new Al-Murad agreement adds another Yorkshire-based business to that portfolio.
For Al-Murad, meanwhile, the partnership provides an opportunity to place the company’s name in front of Leeds supporters throughout the 2026/27 campaign.
The company specialises in wall and floor tiles, outdoor porcelain and design-led collections, serving both homeowners and trade customers.
With Leeds preparing for another Premier League season, the two organisations will now begin their first campaign together under the upgraded Official Club Partner agreement.
And with Al-Murad branding set to feature around Elland Road on matchdays, supporters will have another familiar Yorkshire name alongside the club throughout the season.
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