NafisaCeltic begin their Adidas contract renewal with the launch of new summer gear.
Celtic extended their agreement with Adidas at the close of the season, as the Parkhead outfit opted to prolong their collaboration with the German sportswear powerhouse for another decade.
The Adidas partnership is valued at well over £30m for Celtic and will help sustain the club’s strong financial footing over the next ten years.
With the unveiling of the new Celtic kit already completed, Adidas have now moved into the next phase of their agreement by launching fresh merchandise in time for the summer.
Celtic unveil new classic Adidas Samba trainers:
Celtic have introduced new Adidas footwear ahead of the summer, offering fans a glimpse of what the sportswear titan is most recognised for.
Crafted with the iconic green and white Hoops in mind, Adidas have centred their design around the traditional Samba silhouette.
In a statement on Celtic’s official site, the club describe the trainers as, “The white shoes feature green T-toes as well as the iconic serrated 3-Stripes, plus the club crest proudly displayed on the tongue.
“Born on the pitch, the Samba is a timeless icon of street style. These shoes stay true to their legacy with a soft leather upper and suede overlays.”
Celtic’s latest merchandise set to appeal to fans — but not without a price:
Celtic fans are expected to appreciate the new addition to the club’s range as the classic Adidas aesthetic has consistently been a favourite among the fanbase.
However, supporters have often clashed with the club over the cost of new releases, and this drop could stir similar mixed responses.
Tagged at £100, fans are once again being asked to dig deep after Celtic previously charged £90 for the Irish Origins shirt unveiled only three months ago.
Still, there’s little denying the shoes are stylish and will probably be snapped up quickly by Celtic faithful.
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