The Friedkin Group have executed a transformative decision just months into their tenure at Everton.
The Toffees were in urgent need of a revamped ownership setup after the shortcomings of Farhad Moshiri in previous years.
It’s fair to say the L4 outfit found what they were looking for, and that has been reflected in some strong displays on the field under David Moyes’ leadership.
With that in mind, the Friedkins have now made a surprising move on Merseyside, which is expected to deliver a significant uplift ahead of the transition to the new stadium.
Everton Women to now utilise Goodison Park:

With just one Premier League fixture left this season at the historic Grand Old Lady, emotions are running high among Everton supporters.
A meeting with Southampton on 18 May marks the final occasion the Toffees will play at Goodison before relocating.
The switch to the Bramley-Moore Dock facility is set and ready ahead of the upcoming campaign, with anticipation growing steadily in recent weeks.
Still, the idea of the L4 venue being demolished was something many fans struggled to come to terms with.
That will no longer happen, as the stadium will now serve as the home ground for the women’s team in what has been described as a “game-changing move for women’s football”.
The Guardian revealed on 13 May that this marks a “shock move” from the Friedkins, aiming to make Goodison “one of the most distinctive homes in European women’s football”.
Everton Women handed major lift with Goodison switch:

There’s no question that women’s football is gaining momentum and presents a major opportunity for the new Everton owners.
With the revamped WSL branding arriving ahead of the next season, there’s likely to be greater attention on every team in the league.
Stadium | Capacity |
---|---|
Bramley-Moore Dock | 52,888 |
Goodison Park | 39,572 |
Walton Hall Park | 2,220 |
Given that, having Brian Sorensen’s squad regularly playing at Goodison can only help enhance the Toffees’ visibility going forward.
The increased ticket sales and revenue from performing in a substantially larger venue are sure to be viewed positively as the Friedkins maintain their impressive momentum.